Media Kit

Brand & media assets

Download the logo pack

Individual files

PickFresh app icon, works on any background

App icon

Works on any background

PickFresh logo mark, works on any background

Logo mark

Works on any background

PickFresh logo lockup, dark backgrounds

Logo lockup

Dark backgrounds

Clear space & minimum size

The PickFresh app icon surrounded by a dashed clear-space boundary

Clear space

Leave space on every side equal to at least a quarter of the logo's height. Keep other logos, text, and edges outside that boundary.

The PickFresh app icon at 96px96px
The PickFresh app icon at 48px48px
The PickFresh app icon at 24px24px

Minimum size

Don't go below 24px on screen or half an inch in print. Smaller than that and the leaf and highlights stop reading.

Do's and don'ts

The PickFresh app icon used correctly, with clear space around it

Use it as supplied

Download the file and place it as-is, with room to breathe around it.

The PickFresh app icon stretched out of proportion

Don’t stretch it

Scale proportionally. Never squash or pull.

The PickFresh app icon recolored to blue

Don’t recolor it

The greens and orange are fixed.

The PickFresh app icon rotated with a heavy drop shadow

Don’t add effects

No shadows, glows, rotation, or outlines.

The PickFresh app icon placed over a busy photograph

Don’t bury it in a photo

Place it on a clear area, or use a solid block behind it.

The PickFresh app icon beside the name set in the wrong typefacePickFresh

Don’t re-typeset the name

Use the lockup file rather than setting “PickFresh” in another font.

Using these assets

These files are the property of PickFresh. You're welcome to use them in editorial and press coverage of PickFresh, as long as they aren't modified and aren't used in a way that suggests we endorse or partner with another product. For anything else, like a custom size, a print-ready file, or permission to use the mark commercially, just ask.

support@pickfresh.net